Designed and manufactured in its workshop in the French Jura, TAG Heuer Avant-Garde Eyewear’s pioneering lines are world-renowned for their advanced design, innovative materials and ergonomic engineering. Like it watchmaking counterpart, TAG Heuer Avant-Garde Eyewear draws upon an active engagement in the world of sports for inspiration. TAG Heuer Avant-Garde Eyewear is built for action, maintaining peak performance even in the most extreme conditions.

 

100% MADE IN FRANCE MANUFACTURING

Morez is France’s regional production center for artisanal eyewear, hand crafted with fastidious oversight by experienced and expertly trained personnel. This 100% Made in France authenticity is behind each piece of TAG Heuer Avant-Garde Eyewear as a solid assurance of production purity, where savoir-faire craftsmanship defines the value of luxury, and tradition shapes avant-garde advances in design.

 

INTEGRATED DESIGN

Function drives our design. The seamless aesthetic of the frame’s invisible hinges and straight Elastomer stems is based on concrete wearability – comfort, lightness and responsiveness to the demands of daily life and sports performance. Numerable patents and prestigious industry awards recognize the rigor of this design philosophy that fuses function and refinement.